Twitter Marketing for Brands
Twitter is a hot topic these days. People’s reactions range from panic to apathy (me) at the news of Elon Musk taking over Twitter. I think he’s a little unwise for paying $44 billion when he could’ve gotten it for $4.99 in the app store as I did, but whatever. 💁 I sat over here […]
How to Use YouTube Shorts for Growth
YouTube put out their “Shorts” feature a while back. I’ve been using it for 2 1/2 months now, and I got to say — I’m shook. I started using YouTube as another way to publish my long-form videos alongside their homes on Facebook, Instagram, and LinkedIn. I had no idea that the shorts are a “workaround” for […]
Pitching the Media: The PR Pitch Email That Gets Responses
The life of a PR professional is constant chaos. They are the glue holding public relations and the company’s reputation together. In today’s world, their role is now more crucial than ever. The simplest words out in the media can bring the entire business down. On top of that, writing a PR pitch that warrants […]
How to Write Taglines, Slogans, and Mottos
Your business tagline, slogan, or motto is one of the first things potential customers will see and hear about your company. Choosing the right words to use to create a successful message that accurately represents your brand is important. This article will cover the importance of taglines, slogans, and mottos for businesses. We’ll also provide […]
How Video Content Marketing Positively Impacts SMEs
Developing a marketing strategy, including video content marketing, is a no-brainer if you are a small business. Video is a cost-effective way to promote your business and increase your conversion rate, proven to be an effective and efficient marketing strategy. Let’s explore how and why this particular type of content marketing positively impacts SMEs like […]
Making an Impact Through Logo Design: Crafting Your Brand Identity
From logos to slogans and taglines, there are various components which every brand should consider when crafting their brand identity. In this article, we’ll discuss the essential elements of designing a strong visual identity that speaks volumes about your business. Understand The Purpose Of A Logo A logo isn’t just a pretty picture to add […]
How to Do Keyword Research
Do you wonder why suddenly “keyword” has become one of the most frequently used terms? Do you also see it everywhere as we do? Is it déjà vu, or is it actually happening? Lots of questions pop into your mind, and that’s when you begin your own research. Let me break it down for you […]
When Does Your Business Need a Brand Consultant?
In today’s competitive market, a business needs to stand out from the crowd. A strong brand can set a company apart from their competitors and create a long-lasting impression on consumers. However, developing a brand that resonates with consumers can be a challenging task. This is where a brand consultant comes in. This article will […]
MIMS: Making User Experience Design Simple
Welcome to the world of MIMS, where designing user experiences is about making it make sense for our ideal clients. MIMS stands for Make It Make Sense, an easy-to-remember framework for guiding the brand design process. The user experience is critical to the success of any business, and the MIMS framework helps us create a […]
You Spend Too Much Time “Contenting” Not Coaching
Is the digital world new to anyone? The answer is no! The concept of appealing content on websites and social media has been around for a while. So, what’s the hype about content creation? Let’s explore the topics of content writing and creation to find out. Consumers are gradually shifting from traditional advertising to the […]