The life of a PR professional is constant chaos. They are the glue holding public relations and the company’s reputation together. In today’s world, their role is now more crucial than ever. The simplest words out in the media can bring the entire business down. On top of that, writing a PR pitch that warrants engagement is nothing short of a challenge. But getting their company or business a feature in a news story is everything they long for.
What exactly is the deal here?
A PR pitch is a short, personalized statement. It has the ability to describe the importance of a topic and justifies its publication. It typically contains 150 words but can have as many as 400. PR pitches should be succinct, engaging, and relevant to your public.
Public(s) = Target Audience = Readers = Viewers = Client/Customer Persona. Helping you connect the dots between all the industry jargon since 2019.
It might sound simple, but it is not. There has to be a proper PR strategy to keep things in line. It is your step towards building relationships in goodwill. You can leverage your words by carefully articulating them.
Is writing a PR pitch email difficult?
That’s another challenge in line. A press release or a news story that you’ve written is excellent. (Especially if you steal the template below). But you can’t manage to get it published by the correct journalist! It’s a bane of every digital public relations professional’s existence. According to statistics, the majority of PR pitch emails are ignored. So, we’ll explain how to stand out from the crowd and get your email attention. It has a basic standard format in the following order.
- Subject Line: It has to be compelling, and instantly spark attention. Just write the main topic here.
- Greetings: No one wants to work with someone they don’t know. Keep it short, to the point, and relevant to your ask.
- Body Copy: This is where you will make your case and add any relevant related publications.
- Sign-off: In the PR industry, a “sign-off” is called a “boilerplate”. The boilerplate will appear at the bottom of your press release. It gives a quick overview of your company, positioning, awards, key metrics, and if you’re a public company, a stock ticker. (Stock tickers = Microsoft = $MSFT)
- Signature: Your name, social profiles, website, phone number, email, blog, and any other relevant stuff. The more relevant the better.
Now you’re up to date on what goes inside of a pitch email, steal this quick PR pitch email template to get your company noticed by journalists and start earning media coverage!
The PR Pitch Email Template
Hello [first name],
I hope this email finds you in the best of health. Don’t mind me dropping in a quick email [this afternoon/morning].
My name is [your name], and I’ve recently been working on an original blog post that aims to provide [a couple of sentences summarising your guest post and including the piece’s hook].
I’m quite well aware of your target demographic and believe I can add value to your readership. Would you be interested in discussing a possible collaboration for [prospect site]?
Here are a few examples of previously published work that received a lot of attention and shares on social media:
- Example 1 [Topic + Hyperlink + (Optional) Views or Sharing Stats]
- Example 2 [Topic + Hyperlink + (Optional) Views or Sharing Stats]
Please let me know if you have any questions. I am excited to collaborate with you!
Thank you very much,
[Your Name]
[Insert Email Signature]
[Include links to your social media handles]
Analysis paralysis? Get some time on my calendar and I’ll help you write your first email! (Yes, I’ll also offer DFY, TF you think this is, a business or something?)
