Welcome to the world of MIMS, where designing user experiences is about making it make sense for our ideal clients. MIMS stands for Make It Make Sense, an easy-to-remember framework for guiding the brand design process.
The user experience is critical to the success of any business, and the MIMS framework helps us create a seamless, user-centric experience that delights our customers. Here are a few key points to keep in mind:
Brand Experience
The brand experience is all about creating a consistent, cohesive message across all touchpoints. From the website to the product packaging, every interaction with the brand should be seamless and on-brand. By following the MIMS framework, we ensure that every touchpoint is consistent with the brand message and values.
Sales
At the end of the day, sales are what keep a business afloat. By designing sales experiences that make sense for our ideal clients, we increase the likelihood of conversion. This means understanding our clients’ pain points and providing solutions that address their specific needs.
Engagement
User engagement is all about creating an emotional connection with our customers. By designing experiences that make sense for our ideal clients, we increase the likelihood that they will engage with our brand and become loyal customers. This means understanding their motivations, desires, and values, and designing experiences that tap into those emotions.
By following the MIMS framework, we make user experience design simple and effective. At its core, MIMS is about understanding our ideal clients and designing experiences that make sense for them. Let’s dig into what MIMS is playing to.
Designing User Interfaces That Make Sense: A Guide to MIMS
Designing user experiences is about making them make sense for our ideal clients. User interface design is no exception. In fact, the user interface is often the most important touchpoint in the user experience, as it is the primary way users interact with our brand.
So, how can we design user interfaces that make sense for our ideal clients? Here are the most important aspects to keep in mind, tied into the MIMS framework:
Consistency
Consistency is key when it comes to user interface design. Every interaction with our brand should be consistent with the brand message and values, as detailed in the MIMS framework. This means using consistent color schemes, typography, and visual design elements throughout our user interface. Consistency creates a sense of familiarity and trust, making it easier for users to navigate our interface and engage with our brand.
Clarity
Clarity is another crucial aspect of user interface design. Our interface should make it clear what actions users can take and what results they can expect from those actions. This means using clear and concise labels, button text, and other UI copy. Clarity also means designing our interface in a logical and intuitive way, so users can easily find what they’re looking for.
Accessibility
Accessibility is often overlooked in user interface design, but it’s a crucial aspect of creating user experiences that make sense for everyone. Our interface should be designed with accessibility in mind, so users with disabilities can navigate it just as easily as users without disabilities. This means using high-contrast color schemes, providing alternative text for images, and designing for keyboard navigation.
By keeping these three aspects in mind, we can design user interfaces that make sense for our ideal clients and create seamless, user-centric experiences that delight our customers. By tying into the MIMS framework, we ensure that every touchpoint is consistent with the brand message and values, and we design experiences that make sense for our client’s pain points, motivations, and desires.
Now you didn’t think I created a single-meaning framework, did you? MIMS also makes up the process we follow to discover these experience points.
MIMS’ secondary meaning is:
Motivations
Referring back to our brand strategy, we have a list of what motivates your target audience based on their archetype. Where in those motivations do their challenges lie? How can we create things to make those easier?
Internal world
Refer to the audience psychographic analysis you performed during your brand strategy session. Where are their internal worlds mixed up with their motivations? What internal conflicts or pressures are they feeling that impact their ability to do their role? What can we create to alleviate the impact of those pressures and conflicts?
Mesmerizations
Referring to the motivations, what are their mesmerizations? These are different from motivations since they’re often passing or cycling trends. An example would be light vs dark mode for your website. Consider how their internal world impacts their needs.
Social
Their social circle is slightly different from a traditional definition. In our definition, we want to know what their social ideal is doing. Finding this out is as simple as doing traditional audience research on their ideal life.
Conclusion
The MIMS framework is a powerful tool for creating user experiences that make sense for our ideal clients. By focusing on key aspects such as consistency, clarity, and accessibility, we can design user interfaces that meet the needs of all users, including those with disabilities. By understanding our clients’ motivations, desires, and values, we can create experiences that engage them emotionally and build loyalty. By following the MIMS process, we can discover the experience points that matter most to our clients and create solutions that make their lives easier. With MIMS, user experience design becomes simple and effective, helping us create seamless, user-centric experiences that delight our customers and drive sales.
