From logos to slogans and taglines, there are various components which every brand should consider when crafting their brand identity. In this article, we’ll discuss the essential elements of designing a strong visual identity that speaks volumes about your business.
Understand The Purpose Of A Logo
A logo isn’t just a pretty picture to add to your website or marketing materials. It’s a representative of your business and brand identity, and should succinctly reflect the values, message and mission of your company.
As such, you should take special care when creating a logo. Think about how it’s part of reaching audience members with a visual that communicates the organization.
Get to Know Your Audience
Before thinking about the design of your logo, take a moment to understand who your audience is and what you’re trying to tell them. Research into the interests, demographics, beliefs and values of the people whom you hope to attract. Make sure that when a client or potential partner looks at your logo, they immediately think: “That’s for me.”
Define What You Want Your Logo To Say
Once you’ve done your research, define what message you want your logo to communicate. Aim for more than just an image — make sure it conveys a feeling and has a deep emotional appeal.
Whether it be energy, optimism, security or trustworthiness, pick one feeling and embody that throughout the design process. Make sure it accurately reflects the philosophy of your brand.
Have A Sense Of Style
As a designer, you need to make sure that everything within your logo is cohesive and works together. It’s important to choose colors and fonts that are subtle, yet representative of the brand.
When it comes to visual devices — make sure icons, illustrations or typography all maintain a consistent scale and weight to create balance.
Keeping the design simple yet story-driven will guarantee that you communicate your message efficiently and effectively.
Use The Best Design Tools
When it comes to logo design, using the right tools can make all the difference. We don’t hide that we like Canva for design work (though other brands make fun). Logo design happens in more technical design software.
Professional graphic design software such as Adobe Illustrator and Photoshop are essential when creating logos and other marketing materials.
These tools will allow you to create powerful visual designs with ease. Each also has advanced features that allow you to refine your designs and create the perfect combination of elements for a successful brand identity.
