Developing a marketing strategy, including video content marketing, is a no-brainer if you are a small business. Video is a cost-effective way to promote your business and increase your conversion rate, proven to be an effective and efficient marketing strategy. Let’s explore how and why this particular type of content marketing positively impacts SMEs like yours.

Video Content Marketing Revealed

If a picture costs a thousand words, multiply that by another thousand to get a video, a more direct approach to promoting products and services to customers through moving images! As we’ll see later on, this content marketing type increases interactions on digital and social channels, educates your customers, and allows you to reach them through the comments section!

Why Video? Don’t Pictures and Text Work Just Fine?

According to research, not quite. Using video to market your business is gaining popularity among entrepreneurs and small businesses. A Renderforest article found that videos helped companies to increase:

• brand awareness by 70 percent
• traffic by 78 percent
• sales by 44 percent

Impressive results, right? Their popularity lies in their ability to engage with customers across multiple platforms. Many small businesses use videos to attract, convert, and retain new customers.

But I’m Not a Video Content Maker

Video content marketing for SMEs is not as complicated or expensive as you think. If you are reading this article with a smartphone, you already have an incredibly powerful video recorder in your hand! With some thought and a sprinkle of creativity, you can create marketing videos that amaze your audience. If you’re unsure about the value of video content marketing, especially if you’re a small one, here are simple ways to get started:

• It all starts with planning: If you want to get more people to know about you, video content marketing can help. However, before you jump on board the video bandwagon, create a content marketing strategy that aligns with your overall approach.

Your video marketing content to be cohesive across channels and should not seem like an add-on. Sending a consistent message across platforms creates trust and reiterates your brand message.

• Expose it more: Having a video as part of your marketing increases people’s chances of finding you. According to Spork Marketing, websites containing videos rank higher on Google searches than those without, while YouTube (owned by Google) is the second-largest search engine!

Plus, videos simplify explaining complex information about your product or service. Don’t have an excellent product you can demo? No problem! Create an explainer video that discusses your company’s values or a how-to on a product’s functions. Remember that once you create a video, it needs promotion and virality. Post it on your YouTube channel and embed it on your website. Share it on Facebook, LinkedIn, and Twitter! Experiment with a video newsletter. Get creative! The numbers don’t lie! Video platform BrightCove discovered video content marketing results in 1,200 percent more shares than text and images combined! So, once your videos are out there on social media, you automatically increase the chances of sharing them. Remember to motivate viewers to share by making it obvious and easy with social share buttons and links!

Conclusion

Your video content marketing strategy is a powerful tool that can take your business to the next level. By creating compelling and engaging video content, you can increase brand awareness, build brand loyalty, and attract new customers. Video marketing has the potential to transform your small or medium-sized enterprise into a full-blown mega-corporation with the ability to scale rapidly and compete with the biggest players in your industry. With the right strategy in place, you can harness the power of video to drive growth, increase revenue, and achieve your business goals.