Oh yes, you read it right. Astrology is the science of the stars and the planetary bodies in the heavens and how it impacts us and our lives. Astrology is a science that has been around for centuries. While most of the scientific community balks at the concept of astrology, there are those (like me) on the fringes, who accept Astrologers as scientists. Then it got me thinking, what if astrology was used as a branding tool?

So, WTAF.

Astrology has been used professionally in a number of ways. Lots of the ultra-rich and famous acknowledge astrology and other “occult” practices in their lives (hey, same). There are even companies that have astrologers on staff to help their clients! Astrology has been used for everything from predicting the outcome of sporting events to predicting the best day to start a marketing campaign! (Guilty of that one.) But, yes, back to the matter at hand. Can you use astrology to brand your company? Can you use astrology to brand your product? Can you use it to brand yourself? Yes, yes, and yes. Let’s dig in a bit.

“Birthdate” doesn’t just apply to a human

Everything has a birthdate, the device you’re reading on didn’t exist before a certain time, and neither did your business, same as you! For those not familiar with astrology, the birthdate and time of birth are the most important factors in astrology. The date and time of birth let us snap a shot of the skies above and start to paint a picture of what is going to happen.

Your birth chart

Your birth chart is the snapshot of the skies above where you were born. It tells you about your personality, interests, struggles, challenges, strengths, and more. It tells you what is going to happen to you. Doing an astrological reading of your brand’s birth chart reveals stunning aspects about, you guessed it, everything your birth chart does. Your brand suddenly has a deeper meaning! You can use this to help you understand your brand and overcome the challenges that it faces.

I’ve already established my business, am I screwed?

Not at all. In fact, it would be easier to match interpreted meanings to actual events that have happened in the past! Not to mention, help to prepare and predict the outcomes in the future. While astrology is not a perfect science, having some idea of what’s to come would definitely interest me, what about you?

Wrap it up, weirdo.

So while using astrology as a branding tool may seem like a bit of a stretch, it is actually a very powerful tool. I used astrology when creating my personal brand, and it helped me to understand my brand and what I actually can give! Branding is a very powerful tool, I have gone on record saying it’s the single most important part of building a business. It is the foundation of everything you do. Why not take a chance? Who knows? It might be a game-changer for you.