Unleash Your Inner Star: The Ultimate Guide to Building Your Personal Brand on Social Media (and Why It’s Totally Worth It!)
Building your personal brand on social media isn’t just about posting selfies or sharing your latest avocado toast creation (though it’s welcome on your page) – it’s about crafting a captivating story, connecting with your audiences, and positioning yourself as the go-to expert in your field. 1. Define Your Purpose: Channel Your Inner Compass Before […]
Marketing to Your Sphere of Influence
Your “sphere of influence” refers to the individuals who directly or indirectly impact your life, decisions, and behavior. It encompasses all your relationships, including close friends, family members, colleagues, and acquaintances. Establishing and cultivating personal relationships is fundamental in constructing a devoted and engaged community around your brand or business. Strikingly, 88% of individuals trust […]
The importance of high-quality touchpoints
One question we get while helping our realtors is about their touch system. What are touchpoints in marketing? How do you do it right? HOW DO YOU MAKE IT AUTHENTIC??? Imagine this: You’re scrolling through Instagram, stopping at a post that makes you laugh out loud. It’s a brand you vaguely recognize, and its witty […]
Email Marketing From Every Side [Plus Best Practices, Templates Updated for 2023]
Email Marketing is Under Attack, but is it Warranted? Email marketing has been under attack (especially in recent years). As a Constant Contact Partner, I roll my eyes when I hear these asinine marketing ploys. (Do you like that shameless promo?) It seems everyone and their mother insists this ‘legacy’ marketing technique has lost its […]
39 Free Places to Find Keywords — No Subscriptions Required
Also, find out how to do keyword research in this article. A lot of these tools are “freemium” so you can use them for free for a bit, or you’ll have to buy a subscription. But you can still get a lot of value from the free versions! The best places to find relevant, brand, […]
A List of My Favorite Automation and Integration Pairs
Welcome back everyone, today’s list is inspired by another article I’m writing today. I thought you’d enjoy taking a peek at the inner workings of my automation! Let’s jump in! Automation flows and uses — Marketing Recap Automation is like a living and breathing member of any business team. As we grow and change, our workflows must […]
How to Do Keyword Research
Do you wonder why suddenly “keyword” has become one of the most frequently used terms? Do you also see it everywhere as we do? Is it déjà vu, or is it actually happening? Lots of questions pop into your mind, and that’s when you begin your own research. Let me break it down for you […]
Pitching the Media: The PR Pitch Email That Gets Responses
The life of a PR professional is constant chaos. They are the glue holding public relations and the company’s reputation together. In today’s world, their role is now more crucial than ever. The simplest words out in the media can bring the entire business down. On top of that, writing a PR pitch that warrants […]
MIMS: Making User Experience Design Simple
Welcome to the world of MIMS, where designing user experiences is about making it make sense for our ideal clients. MIMS stands for Make It Make Sense, an easy-to-remember framework for guiding the brand design process. The user experience is critical to the success of any business, and the MIMS framework helps us create a […]
How to Write Taglines, Slogans, and Mottos
Your business tagline, slogan, or motto is one of the first things potential customers will see and hear about your company. Choosing the right words to use to create a successful message that accurately represents your brand is important. This article will cover the importance of taglines, slogans, and mottos for businesses. We’ll also provide […]