Your business tagline, slogan, or motto is one of the first things potential customers will see and hear about your company. Choosing the right words to use to create a successful message that accurately represents your brand is important.

This article will cover the importance of taglines, slogans, and mottos for businesses. We’ll also provide tips on choosing the right words to create a successful tagline, slogan, or motto. Finally, we’ll give examples of successful taglines, slogans, and mottos from various businesses.

If you’re looking for help creating a catchy and effective tagline for your business, check out CopyFlow. Or, keep reading to learn how to write high-converting statements that’ll help you attract more customers.

Why taglines, slogans, and mottos matter

A slogan, motto, or tagline for your business is one of the first things potential customers will see. Choosing the right words to use to create a successful message that accurately represents your brand is important.

Your slogan should communicate the benefits of your products or services. It should also differentiate your brand from the competition. A good slogan can help build brand equity and become a part of your brand identity.

When choosing words for your slogan, consider how they’ll be used. Is it something customers will see on billboards or in TV commercials? Or will it appear on business cards or be used in social media posts? Once you know how it’ll be used, you can start brainstorming ideas.

If you’re looking for inspiration, check out these examples of successful slogans, taglines, and mottos:

• “The ultimate driving machine” – BMW
• “Just do it” – Nike
• “The best a man can get” – Gillette

How to choose the right words for your brand

When choosing the right words for your brand, consider your audience, company values, and goals. Your tagline, slogan, or motto should be easy to remember, so choose short words and be to the point.

Searching for competitors and glancing back through your brand strategy for commonly used words can help build words.

Make sure the words you choose are positive and have a good connotation. Consider using puns or play-on-words to make your tagline, slogan, or motto more memorable.

Finally, test your tagline, slogan, or motto with a focus group to get feedback before finalizing it.

Remember that the words you choose will be associated with your brand, so choose wisely! Considering all of these factors, you’ll be sure to create a tagline, slogan, or motto that perfectly represents your brand.

The difference between taglines, slogans, and mottos

A tagline is a phrase that succinctly and accurately describes what a brand is or does. A slogan is a phrase used to capture the audience’s attention and create an emotional connection with the brand. A motto is a phrase that serves as a rallying cry or guiding principle for the company. Some brands’ taglines become so famous and recognizable, they’ll re-use the statement in place of all these.

Choosing the right words for your tagline, slogan, or motto is essential to creating a successful message. The words you use should be short and to the point, have a positive connotation, and be easy to remember. Before finalizing it, you should also test your tagline, slogan, or motto with a focus group.

Here are some examples of successful taglines, slogans, and mottos:

• “Just do it.” – Nike
• “I’m lovin’ it.” – McDonald’s
• “Think differently.” – Apple

Examples of successful taglines, slogans, and mottos

Here are some examples of successful taglines, slogans, and mottos from a variety of businesses:

• “Just do it.” – Nike
• “I’m lovin’ it.” – McDonald’s
• “Think differently.” – Apple
• “The ultimate driving machine.” – BMW
• “The best a man can get.” – Gillette
• “That was easy.” – Staples

What to do if you’re stuck

If you get stuck while trying to create taglines, slogans, or mottos for your business, don’t panic — this is a common problem with a solution.

One way to overcome writer’s block is to brainstorm with a group. This can help generate new ideas and perspectives you may have yet to think of.

Another way to overcome writer’s block is to look at examples of successful taglines, slogans, and mottos. Use these as inspiration for your message.

Finally, consider hiring a professional copywriter or branding consultant if you still need help.